If you're going to boycott Target because you don't like their stance on the LGBTQ community, then in order to be consistent, you're also going to need to boycott Airbnb, Cisco, Groupon, Intel, Intuit, LinkedIn, Lyft, Microsoft, Netflix, Pandora, PayPal, Pintrest, Starbucks, Twitter, Uber, Verizon, Yahoo, Yelp, YouTube, Zillow, Adidas, American Airlines, Citigroup, Gap, JetBlue, JPMorgan, Chase, Levi Strauss, Nordstrom, Orbitz and PepsiCo. Let's chose our battles wisely my friends and think about what unintended consequences we may end up with by boycotting a company for something we don't like.